Open Research and Contributor Identifier ORCID - 0000-0003-1840-3492

Department Kinesiology

Education

• B.A. in Japanese Language and Literature  Hannam University  1998
• M.S. in Sport Management  Slippery Rock University of Pennsylvania  2004
• Ph.D. in Health and Human Performance (Sport Management)  University of Florida  2008

Background

• Professor (tenure) in Sport Management at Indiana University-Bloomington
• Associate Professor (tenure) in Sport Management at Indiana University-Bloomington
• Associate Professor (tenure) in Sport Management and Policy at the University of Georgia
• Assistant Professor in Sport Management and Policy at the University of Georgia
• Assistant Professor in Sport Management at University of Southern Mississippi

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• Associate Editor-Sport Marketing Quarterly (2023- Present)
• Special Issue Editor (with Do Young Pyun & James Du): Is Singularity Near? Causal Inference in Sport Consumer Behavior Research), Frontiers in Psychology (Organizational Psychology) (2021-2022)
• Special Issue Editor (with Joe Phua: Digital and Interactive Marketing Communications in Sport), Journal of Interactive Advertising (2019-2021)
• Special Issue Editor (with James J. Zhang: Critical Measurement Issues in Sport Management), Measurement in Physical Education and Exercise Science (2019)
• Sport Management Section Editor, Measurement in Physical Education and Exercise Science (2010-2016)
• Article Editor, Cogent Psychology (2016-present)
• Article Editor, SAGE Open Access Publication (2016, 2019)

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• Editorial board member for the following journals: Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Journal of Interactive Advertising, Journal of Global Sport Management, Journal of Electronic Gaming and Esports, and Korean Journal of Convergence Science

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• Ad-hoc reviewer for the following journals: European Sport Management Quarterly, Sport Management Review, Journal of Sport Management, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Communication, International Journal of Sport Management and Marketing, Journal of Service Management Service Industries Journal, Sport, Business and Management: An International Journal, Journal of Public Relations, Journal of Global Sport Management, Measurement in Physical Education and Exercise Science, Applied Psychology: An International Reviewer, Asia Pacific Journal of Tourism Research, Sustainability, Cogent Business and Management, Asian Academy of Management Journal, Journal of Amateur Sport, International Journal of Sport Management, Recreation & Tourism, Journal of Intercollegiate Sport, Journal of Issues in Intercollegiate Athletics, Journal of Contemporary Athletics, Journal of Applied Marketing Theory, International Journal of Intercultural Information Management, Journal of Quality Assurance in Hospitality and Tourism, International Journal of Event and Festival Management, Korean Journal of Convergence Science

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Honors, Awards, and Achievements (since 2017)

• National Academy of Kinesiology Fellow (2023)
• 2023 Asian Society for Sport Management (ASSM) Best Poster Competition Winner.
• The Faculty advisor of 2023 GSBA Faculty Research Grant Competition Winner (Wooyoung (William) Jang)
• Top reviewer (2022) for Cogent Business and Management journal.
• The Faculty advisor of 2022 GSBA Junior Faculty Research Grant Competition Winner (Wooyoung   (William) Jang)
• The Faculty advisor of 2022 GSBA Student Research Grant Competition Winner (Hyunseok Song)
• The Faculty advisor of 2022 ASMA Student Research Competition Finalist (Junwoo Choi)
• Sport Marketing Association (SMA) Research Fellow (2021)
• Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence     2021 (Title: Antecedents and consequence associated with eSports gameplay published in International Journal of Sports Marketing and Sponsorship)
• The Faculty advisor of 2020 EASM New Research Award Competition Finalist (Kyungyoel (Anthony) Kim)
• The Faculty advisor of 2020 Academy of Kinesiology Association (AKA) Doctoral Student Writing Award (IU Kinesiology, Kyungyoel (Anthony) Kim)
• The Faculty advisor of 2019 EASM New Research Award Competition Finalist (Jingxian (Cecilia) Zhang)
• The Faculty advisor of 2019 GSBA Student Research Grant Competition Winner (Wooyoung (William) Jang)
• The Faculty advisor of 2019 ASMA Student Research Competition Winner (Kyungyoel (Anthony) Kim)
• 20 exceptional sports management and athletic administration professors by BSchool.Org
• The Faculty advisor of 2018 SMA Best Student Research Winning Paper (Kyungyoel (Anthony) Kim)
• The Faculty advisor of 2018 NASSM Student Research Competition Finalist (Wooyoung (William) Jang)
• The Faculty advisor of 2018 NASSM Doctoral Student Research Grant Competition Winner (Kyungyeol (Anthony) Kim)
• The Faculty advisor of 2018 GSBA Student Research Grant Competition Winner (Kyungyeol (Anthony) Kim)
• The Faculty advisor of 2017 NASSM Student Research Competition Winner (Kyungyeol (Anthony) Kim)
• The Faculty advisor of 2017 NASSM Doctoral Student Research Grant Competition Winner (Wooyoung (William) Jang)
• The Faculty advisor of 2015 Outstanding Teaching Assistant Award (Charles W. Jones)2015
• The Faculty advisor of 2014 Outstanding Teaching Assistant Award (Brian H. Yim)
• The Faculty advisor of 2013 Sport Marketing Association (SMA) conference Best Student Paper Award Winner (Carolina Salge)
• The Faculty advisor (co-advisor) of 2013 Sport & Recreation, Law Association (SRLA) Bernard Patrick Maloy Student Research Award Winner (Natasha Brison)
• The Faculty advisor of 2012 Graduate Student Case Study Competition Winner at the annual Sport Marketing Association (Alyssa Tavormina, Brian Yim, Carolina Salge, and Gregg Rich)
• Outstanding Paper Award Winner at the Emerald Literati Network Awards for Excellence 2011
• Listed in the Cambridge Who’s Who among Executives and Professionals
• College of Health Emerging Scholar Faculty Award (University of Southern Mississippi)

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Ph.D. Chair/Committee Member

Indiana University

1. Chair, Jungju, Ok: 2023-present
2. Chair, Taegeu, Bok: 2023-present
3. Chair, Benqiao (Stella) Jiang: 2021-present
4. Chair, Junwoo Choi: 2019-present
5. Chair, Hyunseok Song: 2017-present (Successful Defense of Dissertation Proposal, December, 2021)
6. Chair, Jingxian (Cecilia) Zhang: 2016-present (Successful Dissertation Defense, October 2021, Currently Assistant Professor at Limestone University)
7. Chair, Wooyoung (William) Jang: 2014-present (Successful Dissertation Defense, August 2020, Currently Assistant Professor at University of West Georgia)
8. Chair, Kyungyeol (Anthony) Kim: (Successful Dissertation Defense, April 2020, Currently Assistant Professor at University of Southern Indiana)
9. Chair, Charles W. Jones: (Successful Dissertation Defense, July 2017, Currently Assistant Professor at East Tennessee State University)
10. Member, Ramir Williams
11. Member, Braden Norris (Successful Qualifying Examination, April, 2022)
12. Member, Yoon Heo (Successful Qualifying Examination, December, 2021)
13. Member, Tyler Ratts (Successful Quals Defense, July 2022; Successful Dissertation Defense, May2023, Assistant Professor at University of Dubuque)
14. Member, Zack Pedersen (Successful Quals Defense, April 2022; Dissertation Proposal Defense, September 2022; Successful Dissertation Defense, February 2023, Assistant Professor at Texas Tech University)
15. Member, David Lovell
16. Member, Sungwook (Sean) Son (Successful Dissertation Defense, August 2021)
17. Member, Jonathan Benedek (Successful Dissertation Defense, December 2020)
18. Member, Alex Gang (Successful Dissertation Defense, November 2020, Currently Assistant Professor at Midway University)
19. Member, Jin Park (Successful Dissertation Defense, April 2021)
20. Member, Byungik Park (Successful Defense of Dissertation, December 2018)
21. Member (outside), Taeyoung Kim (Public Relations Department at Indiana University, Successful Dissertation Defense, December 2021, Currently Assistant Professor at University of Loyola Chicago)
22. Member, Hansol Hwang (Successful Dissertation Defense, November 2016)
23. Member, Namhun Lim (Successful Dissertation, February 2017, Currently Assistant Professor at Elizabeth City State University)
24. Member, Rebecca Allen (Dissertation in Progress)
25. Member, Wanyong Choi (Successful Dissertation Defense, April 2016, Currently Assistant Professor at University of North Florida)
26. Member, Ben Wright (Successful Dissertation Defense, November 2015, Currently Assistant Professor at American University)
27. Consultant, Minkyo Lee (Successful Dissertation Defense, April 2016, Currently Assistant Professor at East Stroudsburg University)

University of Georgia

1. Member (outside), Yetao Wang (University of Georgia, Successful Dissertation Defense, November 2021)
2. Member (outside), Hui Du (University of Georgia, Successful Dissertation Proposal Defense, April 2021)
3. Member (outside), Michelle Versfeld (University of Georgia, Successful Dissertation Defense, December 2020)
4. Chair, Alyssa Tavormina (Successful Defense, April 2013, Assistant Professor at University of Florida)
5. Chair, Brian H. Yim (Successful Defense, June 2015, Associate Professor at Kent State University)
6. Co-Chair, Natasha Brison (Successful Defense, April 2015, Associate Professor at Texas A&M University)  
7. Co-Chair, Cyntrice Thomas (Successful Defense, July 2012, Assistant Professor at University of Florida)
8. Member, Deulre (Sophia) Min (Associate Professor at University of New Hampshire)
9. Member, Chris Henderson (Currently Assistant Professor at Miami University in Ohio)
10. Member, Kuan-Chou (Kenny) Chen (Assistant Professor at National Taiwan University of Sport)

Loughborough University

1. External Examiner, Yuchen Shi (Successful Dissertation Defense, December 17, 2021)

Hanyang University

1. Member, Taegeun Kwon (Hanyang University, Successful Dissertation Defense, May 2021)

University of Southern Mississippi

1. Member, James T. Allen (Currently Associate Professor at Queens University of Charlotte)

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Scholarly Interest

My overarching research interest involves exploring psychological and environmental variables affecting consumer behavior within sport marketing and sport tourism. Pursuant to this interest, my research has focused on examining how service quality, motivation, perceived value, constraints, destination image, and attachment interact with decision making strategies to influence consumption behavior in various contexts, including collegiate sport, professional sport, and disability sport. Second line of research is to contribute to the advancement of quantitative research methods in sport management field using my expertise in research design, measurement, and statistics.

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