A Master of Science in Kinesiology (M.S.K.) with a concentration in Athletic Administration/Sport Management prepares you for leadership in the dynamic sport industry. Develop expertise in sport communication, marketing, administration, and management while mastering the business principles that drive this $510B global market. Through rigorous coursework and practical experience, you’ll gain the skills to excel in collegiate athletics, professional sports, or the corporate sector.
In this two-year* program, you will:
- Learn to produce, facilitate, promote, and organize sports products and services for diverse audiences;
- Complete foundational courses in athletic administration and sport management, plus core classes in sport communications, marketing and sponsorship, legal issues, governance, and financial analysis;
- Learn from experienced faculty who share industry expertise and provide research opportunities; and
- Build hands-on professional experience through an optional internship to strengthen your career readiness.
IU SPH-B is accredited by the Council on Education for Public Health (CEPH), so you can pursue a top-quality graduate education that meets your career goals.
*Program can be completed in two years if attending full time.