Sport Marketing & Management

#12Largest Program at IU from 600+ programs

#4Ranked in the US for Undergraduate Sport Marketing & Management Program -

#3Ranked in the US for Graduate Sport Marketing & Management -

The Sport Marketing and Management program has prepared me for my career through important resources, networking opportunities, and courses. And through my internship with IU Athletics, I have seen all the planning that goes into games, as well as how to execute on-field activations and give fans memorable experiences.

If you are considering a degree in Sport Marketing and Management at IU, I highly recommend taking every opportunity it has to offer!

Courtney Kocal, Sport Marketing and Management BSK

The following sport management degree programs have been granted Candidacy Status by the Commission on Sport Management Accreditation (COSMA), located in Fort Collins, CO, USA:

  • Bachelor of Science, Sport Marketing and Management
  • Master of Science, Kinesiology, Athletic Administration/Sport Management
  • Doctor of Philosophy, Human Performance, Emphasis: Sport Management

Even though I grew up in a sports family in the sports world, I would not have been as prepared for all the aspects of this complex and ever-changing industry without my experience at IU Sports Marketing and Management. IU continues to break new ground in this and other academic fields and produce graduates who are working and thriving at all levels in sports. I am incredibly proud to be an alum of this outstanding university and program.

Kalen Jackson, Vice Chair/Owner Indianapolis Colts