Open Research and Contributor Identifier
University of Florida, Ph.D., 2008
Slippery Rock University, M.S., 2004
Hannam University, B.A., 1998
- Associate Professor in Sport Management and Policy at University of Georgia
- Assistant Professor in Sport Management and Policy at University of Georgia
- Assistant Professor in Sport Management at University of Southern Mississippi
My research interests reside broadly in sport consumer behavior. Second research aim is to improve research and statistical methods available to sport management researchers. To accomplish the first line of research, I have focused the majority of my time exploring psychological and environmental variables affecting consumer behavior within sport marketing and sport tourism. As such, I have examined how psychological variables (e.g., motivation, constraints, destination image, event image, team attachment) and environmental variables (e.g., service quality, perceived value, satisfaction, trust) interact with decision making strategies to influence consumer behavior in various context, including collegiate, professional, mega and small event, and disability sport.