School of Public Health

Education

• Florida State University, Ph.D., Physical Education (Sport Management), 2000

• University of Central Florida, M.A., History, 1997

• Emerson College, M.A., Business Communication and Public Relations, 1993

• Palm Beach Atlantic University, B.S., Business Administration, 1992

Background

Research Fellow, North American Society of Sport Management (NASSM) - Inducted in 2009

Inductee, Golden Eagle Hall of Fame, East High School (EHS), Pueblo, CO - Inducted in 2011

Editor, International Journal of Sport Communication (IJSC)

Associate Editor, Global Sport Business Journal (GSBJ)
Member, Editorial Review Board, International Journal of Sports Marketing and Sponsorship (USMS)
Member, Editorial Review Board, Journal of Global Sport Management (JGSM)
Member, Editorial Review Board, Modern Sport Communication
Member, Editorial Review Board, International Journal of Sport Management and Marketing (IJSMM)
Member, Editorial Review Board, Chorigia (Sponsoring) Journal of Sport Management
Member, Editorial Review Board, International Journal of Sport Management (IJSM)
Member, Editorial Review Board, Journal of Applied Sport Management (JASM)
Member, Editorial Review Board, Journal of Global Scholars of Marketing Science
Member, Editorial Review Board, International Journal of Applied Sports Sciences

Manuscript Referee for European Sport Management Quarterly, Sex Roles: Journal of Research, Women in Sport and Physical Activity Journal, Journal of Sports Media, Mass Communication and Society, Journal of Sport Management, Sport Management Review, Journal of Business and Industrial Marketing, Journal of Physical Education and Sport Mnagement, Journal of Media and Communication Studies, Journal of Computer-Mediated Communication, Sport Management Education Journal, New Media and Society, Journal of Intercollegiate Sport, etc.

Research Interests

As an extension of his past activities as a sportswriter and sports business columnist, Professor Pedersen researchers, publishes, and presents on sport communication activities and personnel within the field of sport management. Here, Dr. Pedersen is being interviewed by reporters while in Hungary (left photo) and Ireland (right photo).

For the 2013 inaugural special issue of Communication & Sport, Professor Pedersen  was one of 16 scholars featured in “Reflections on Communication and Sport: Perspectives from Key Figures.”  As the editor of the journal, Dr. Larry Wenner, noted in his introduction, “we have called on a group of leading scholars who have been instrumental in charting much of the early course of the field. In this special ‘Reflections on Communication and Sport” issue, we have asked them to offer their unique ‘perspectives’ about an area they have worked extensively in over the years and to suggest ideas about where we need to go in the future. In a way, this group of scholars comprises members of communication and sport’s ‘Hall of Fame.’” (p. 5).

Doctoral Dissertations

Troy Arthur (Chair - Program of Study)
Jonathan Benedek (Chair - Dissertation in Progress)
Alex Gang (Chair - Dissertation in Progress)
David Lovell (Chair - Dissertation in Progress)
Dr. Katie Brophy-Miles (Chair)
Dr. Ju Young Lee (Chair)
Dr. Juha Yoon (Chair)
Dr. Hansol Hwang (Chair)
Dr. Namhun Lim (Chair)
Dr. Min Gyu Lee (Chair)
Dr. Sang Keon Yoo (Chair)
Dr. Tywan Martin (Chair)
Dr. Cara Wright (Chair)
Dr. Chris Reynolds (Chair)
Dr. Antonio Williams (Chair)
Dr. Ryan Brewer (Chair)
Dr. Sanghak Lee (Chair)
Dr. Won-Youl Bae (Chair)
Dr. Young Ik Suh (Chair)
Dr. Erin McNary (Chair)
Dr. Andrea Eagleman (Chair)
Dr. Galen Clavio (Chair)
Dr. Coyte Cooper (Chair)
Dr. Hope Zeller (Co-Chair)
Dr. Dohyun Lee (Member)
Dr. Taeho Yoh (Member)
Dr. Julius Hanks (Member)
Dr. Charles Jones (Member)
Dr. Chengming Hu (Member)
Dr. Wanyong Choi (Member)
Dr. Ben Wright (Member)
Dr. Ryan Vooris (Member)
Dr. Alexandria Pantaleoni (Member)
Dr. Dae Yeon Kim (Member)
Dr. Matt Zimmerman (Member)
Dr. Lauren Burch (Member)
Dr. Jinwook Chung (Member)
Dr. Evan Frederick (Member)
Dr. Mike Willett (Member)
Dr. Kathryn Shea (Member)
Dr. Wooyoung Lee (Member)
Dr. Greg Jensen (Member)
Dr. Geoffre Sherman (Member)
Dr. David Pierce (Member)
Dr. Elizabeth Gregg (Member)
Dr. Jinmoo Heo (Member)
Rebecca Allen (Member - Dissertation in Progress)
William Jang (Member - Dissertation in Progress)
Jin Park (Member - Dissertation in Progress)
Anthony Kim (Member - Dissertation in Progress)
Cecilia Zhang (Member - Program of Study)
Hyunseok Song (Member – Program of Study)
Sean Son (Member – Program of Study)

Selected Publications

Books

Pedersen, P.M., Laucella, P., Kian, T., & Geurin, A. (2021). Strategic sport communication (3rd ed.). Champaign, IL: Human Kinetics.

Pedersen, P.M., (Ed).(2020). Sport communication case studies (2nd ed.). Champaign, IL:Human Kinetics.

Andrew, D.P.S., Pedersen, P.M., & McElvoy, C. (2020). Research methods and design in sport management (2nd ed.). Champaign, IL: Human Kinetics.

Pedersen, P.M., & Thibault, L. (Eds.). (2019). Contemporary sport management (6th ed.). Champaign, IL: Human Kinetics.

Pedersen, P.M., Laucella, P., Kian, T., & Geurin, A. (2017). Strategic sport communication (2nd ed.). Champaign, IL: Human Kinetics.

Pedersen, P.M. (Ed.). (2016). Case studies in International Journal of Sport Communication. Champaign, IL: Human Kinetics.

Pedersen, P.M. (Ed.). (2015/2013). Routledge handbook of sport communication. London, UK: Routledge.

Pedersen, P.M., & Thibault, L. (Eds.). (2014). Contemporary sport management (5th ed.). Champaign, IL: Human Kinetics.

Yoo, S.K., & Pedersen, P.M. (2012). Communication and the Korean sport industry: An examination of the theoretical, practical, and occupational aspects of sport communication in Korea. Seoul, SK: Rainbow.

Pedersen, P.M., Parks, J.B., Quarterman, J., & Thibault, L. (2011). Contemporary sport management. Champaign, IL: Human Kinetics.

Andrew, D., Pedersen, P.M., & McEvoy, C.D. (2011). Research methods and design in sport management. Champaign, IL: Human Kinetics.

McNary,E., & Pedersen, P.M. (2010). Social cognitive theory and mass communications: A content analysis of youth sport publicity. Mauritius: VDM Verlag. {Monograph}

Pedersen, P.M., Miloch, K. S., & Laucella, P. (2007). Strategic sport communication. Champaign, IL: Human Kinetics.

Schneider, R.G. & Pedersen, P.M. (2003). Bobby Bowden: Win by win. Charleston, SC: Arcadia.

Pedersen, P.M. (1997). Build it and they will come: The arrival of the Tampa Bay Devil Rays. Stuart, FL: Florida Sports Press.

Articles

Kang, J., Lim, C., Frederick, E., Yoo, S., & Pedersen, P.M. (In Press). Programming based intervention: A cross-cultural examination of the role of nonviolent mediated sports content on youth aggression reduction. Journal of Sports Media.

Yang, H., Hwang, H., Williams, A., & Pedersen, P.M. (In Press). Examining determinants for smartphone application consumption in sport: A gratification model of sport team mobile application usage. Sport Marketing Quarterly.

Gang, A., Yoon, J., Park, J., & Pedersen, P.M. (In Press). An analysis of the turnover ratio of foreign players in professional soccer: Identifying the rationale behind the recruitment and release procedures used in the K-League. Choregia: Sport Management International Journal.

Yoon, J., Gang, A., & Pedersen, P.M. (In Press). Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games. International Journal of Sport Management and Marketing.

Yoon, J., & Pedersen, P.M. (In Press). An examination of the public’s Twitter usage of Youth Olympic Games and Olympic Games from 2010 to 2016. Journal of Global Sport Management.

Kang, J., Lim, C., Suh, Y., Gang, A., & Pedersen, P.M. (In Press). Establishing a web-based measurement of aggression (WTCRTT): Examining the validity of a modified Taylor’s Competitive Reaction Time Test. International Journal of Applied Sport Sciences.

Kim, K.A., Byon, K.K., & Pedersen, P.M. (2020). Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention: The moderating effects of self-construal in sport consumption. Journal of Sport Management, 34(1), 38-52.

Lee, J.Y., & Pedersen, P.M. (2019). Face-ism in sport communication: Examining professional athletes’ Twitter profile photographs. Global Sport Business Journal, 7(1), 1-18.

Lim, N., Choi, W., & Pedersen, P. M. (2019). Analyzing the relationship between stadium location and attendance: A location modeling of Major League Baseball (MLB). International Journal of Applied Sports Sciences, 31(1), 70-85. DOI: 10.24985/ijass.2019.31.1.70

Lee, M. K., Potter, R., & Pedersen, P. M. (2019). The effects of emotions on cognitive effort while processing stadium-embedded advertising: A dynamic motivational systems approach. European Sport Management Quarterly. DOI: 10.1080/16184742.2018.1562483

Lim, N., & Pedersen, P.M. (2018). Examining determinants of sport event attendance: A multilevel analysis of a Major League Baseball season. Journal of Global Sport Management. DOI: 10.1080/24704067.2018.1537675

Lee, M. K., Potter, R., Lim, C., & Pedersen, P.M. (2018). The effectiveness of advertising embedded in televised sport programming: How team performance influences attitude formation. Sport Marketing Quarterly, 27(4), 221-235.

Lee, J.Y., & Pedersen, P.M. (2018). The online self-presentation of athletes: An analysis of Twitter profile photographs in the sport industry. Sports Management International Journal Choregia, 14(2), 1-20.

Vooris, R., Lee, J.Y., Clavio, G., & Pedersen, P.M. (2018). From the driver's seat: Fan expectations of IndyCar drivers'; Twitter usage. International Journal of Motorsport Management, 6(1), 1-17.

Yoon, J., & Pedersen, P.M. (2018). An examination of the public’s Twitter usage of Youth Olympic Games and Olympic Games from 2010 to 2016. Journal of Global Sport Management. DOI: 10.1080/24704067.2018.1537683

Lee, S., & Pedersen, P.M. (2018). The influence of video quality on sponsorship effects. Korean Journal of Sport Management, 23(2), 97-114.

Lee, J.K., Ahn, T., Lee, W.N., & Pedersen, P.M. (2017). Managing sports brands in a global consumer market: Country-of-origin fit in cross-border strategic brand alliances. South African Journal for Research in Sport, Physical Education and Recreation, 39(1), 81-96.

Lee, M., Lee, J.Y., & Pedersen, P.M. (2016). The role of personality in mediated sport communication: An application of the 3M Model to sport event emotional responses. Modern Sport Communication, 2, 84-108.

Reynolds, R.C., & Pedersen, P.M. (2016). Football Bowl Subdivision head football coaches'; contracts: An analysis of contractual clauses in intercollegiate athletics. Global Sport Business Journal, 4(2), 1-24.

Park, J., Suh, Y.I., & Pedersen, P.M. (2016). Examining spectator motivations in Major League Baseball: A comparison between senior and non-senior consumers. Choregia: Sport Management International Journal (SMIJ), 12(2), 19-42.

Lee, M.K., Kim, D.Y., Williams, A.S., & Pedersen, P.M. (2016). Investigating the role of sport commentary: An analysis of media consumption behavior and programmatic quality and satisfaction. Journal of Sports Media, 11(11). 145-167.

Walsh, P., Hwang, H., Lim, C.H., & Pedersen, P.M. (2015). Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball. Sport Marketing Quarterly, 24(4), 214-224.

Suh, Y.I., Ahn. T., Lee, J.K., & Pedersen, P.M. (2015). Effect of trust and risk on purchase intentions in online secondary ticketing: Sport consumers and ticket reselling. South African Journal for Research in Sport, Physical Education and Recreation, 37(2), 131-142.

Lee, M.K., Lim, C.H., Yeo, I.S., & Pedersen, P.M. (2015). The marketing of an international match in Asia: The effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior. Sport Marketing Quarterly, 24(4), 235-245.

Pedersen, P.M. (2014). A commentary on social media research from the perspective of a sport communication journal editor. Communication and Sport Forum: Much ado (or not) about Twitter? Assessing an emergent communication and sport Twitter research agenda. Communication & Sport, 2, 138-142. {Invited & Peer Reviewed}

Lee, M.K., Ryu, S.Y., Clavio, G., Lovell, M.D., Lim, C., & Pedersen, P.M. (2014). The effect of Twitter on sport fans'; information processing: An analysis of the controversial referee';s decision in the 2012 London Olympic Games. International Journal of Sport Management and Marketing, 15(3/4), 102-119.

Yoon, J., Smith, C., Kim, A., Clavio, G., Witkemper, C., & Pedersen, P.M. (2014). Gender effects on sport Twitter consumption: Differences in motivations and constraints. Journal of Multidisciplinary Research, 6(3), 25-37.

Ahn, T., Suh, Y.I., Lee, J.K., & Pedersen, P.M. (2014). Understanding purchasing intentions in secondary sports ticket websites. International Journal of Sports Marketing and Sponsorship, 16(1), 40-54.

Ahn, T., Suh, Y.I., & Pedersen, P.M. (2014). Sport website interactivity effects: An analysis of the relationships between interactivity, attitudes, and intentions to revisit. Journal of Applied Sport Management, 6(3), 46-69.

In, S., Lim, C., & Pedersen, P.M. (2014). The ubiquitous sport-mediated space: Sport-mediated screens, doubled illusions, and live spectacles in stadia. Global Sport Business Journal, 2(1), 1-13.

Ahn, T., Hong, M., & Pedersen, P.M. (2014). Effects of perceived interactivity and web organization on user attitudes. European Sport Management Quarterly, 14(2), 111-128.

Frederick, E.L., Lim, C., Clavio, G., Pedersen, P.M., & Burch, L.M. (2014). Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter. Communication & Sport, 2(1), 80-99.

Burch L. M., Clavio, G., Eagleman, A. N., Major, L. H., Pedersen, P.M., Frederick, E. L., & Blaszka, M. (2014). Battle of the sexes: Gender analysis of professional athlete tweets. Global Sport Business Journal, 2(2), 43-62.

Kristiansen, E., Broch, T.B., & Pedersen, P.M. (2014). Negotiating gender in professional soccer: An analysis of female footballers in the United States. Choregia: Sport Management International Journal (SMIJ), 10(1), 5-27.

Pedersen, P.M. (2013). Reflections on communication and sport: On strategic communication and management. Communication & Sport, 1(1/2), 55-67. {Invited & Peer Reviewed}

Ahn, T., Suh, Y.I., Lee, J.K., & Pedersen, P.M. (2013). Sports fans and their teams’ redesigned logos: An examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise. Journal of Sport Management, 27(1), 11-23.

Brewer, R.M., & Pedersen, P.M. (2013). Predicting the value of NCAA Football Bowl Subdivision (FBS) programs. International Journal of Sport Management, 14(3), 271-295.

Lim, C., Lee, W., & Pedersen, P.M. (2013). Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements. Journal of Global Scholars of Marketing Science, 23(1), 55-71.

Suh, Y. I., Ahn, T., & Pedersen, P.M. (2013). Examining the effects of team identification, e-service quality, and satisfaction on intention to revisit sport websites. International Journal of Sports Marketing and Sponsorship, 14(4).

Brewer, R.M., & Pedersen, P.M. (2013). A method for the financial valuation of National Collegiate Athletic Association Football Bowl Subdivision Programs. Journal of Contemporary Athletics, 7(3), 175-195.

Lim, C., Martin, T., & Pedersen, P.M. (2013). Psychological factors associated with motivation of mediated Mixed Martial Arts (MMA) consumption: A structural model of risk taking, aggression, identification, and motivation. International Journal of Sport Management, 14(4), 379-402.

Williams, A.S., Pedersen, P.M., & Walsh, P. (2012). Brand associations in the fitness facility segment of the sports industry in the United States: Examining the relationship between service quality, exercise commitment, brand association, and brand loyalty. International Journal of Sport Marketing and Sponsorship, 14(1), 34-50.

Burch, L.M., Eagleman, A.N., & Pedersen, P.M. (2012). New media coverage of gender in the 2010 Winter Olympics: An examination of online media content. International Journal of Sport Management, 13(2), 1-17.

Lim, C.H., Chung, J., & Pedersen, P.M. (2012). The influence of online consumer postings on purchase intentions: Investigating electronic word-of-mouth (eWOM) messages and sporting goods. Xophria Choregia: Sport Management International Journal (SMIJ), 8(1), 55-75.

Williams, A.S., & Pedersen, P.M. (2012). Investigating antecedents of brand equity in the fitness segment of the sport industry: An exploratory study of the role that direct experiences have on the development of brand associations. International Journal of Sport Management, 13(1), 104-114.

Lim, C., Chung, J., Frederick, E., & Pedersen, P.M. (2012). Investigating the influence of past football experience and perceived football knowledge on attitude, credibility, expertise and trustworthiness, and future search intention. Journal of Contemporary Athletics, 6(1).

Wright, C., Eagleman, A., & Pedersen, P.M. (2011). Examining leadership in intercollegiate athletics: A content analysis of the NCAA Division I athletic directors. Choregia (Sport Management International Journal), 7(2), 35-52.

Lee, S.H., & Pedersen, P.M. (2011). Measuring sponsorship effects in intercollegiate sport: An examination of Division I basketball. Journal of Sponsorship, 4(4), 391-401.

Lee, W., Kwak, D., Lim, C., Pedersen, P.M., & Miloch, K.S. (2011). Effects of personality and gender on fantasy game participation: The moderating role of perceived knowledge. Journal of Gambling Studies, 27, 427-441.

Brewer, R.M., Pedersen, P.M., Lim, C., & Clerkin, T. (2011). Examining the value of sport clubs: A cross-sectional intrinsic valuation of NCAA Football Bowl Subdivision (FBS) football programs. International Journal of Applied Sport Science, 23(2), 351-370.

Vincent, J., Kian, T., & Pedersen, P.M. (2011). Flying the flag: Gender and national identity in english newspapers during 2006 World Cup. Soccer & Society, 12(5), 613-632.

Lee, W., Lim, C., & Pedersen, P.M. (2011). Investigating cognitive and emotive measures affiliated with advertising extreme sports: An analysis of emotion, attitude, sport involvement, and sport participation intention. Theories & Applications: The International Edition, 1(1), 72-78.

Reynolds, R.C., & Pedersen, P.M. (2011). Severability clauses in high football coaches' contracts. Journal of Contemporary Ahtletics, 5(3), 219-230.

Suh, Y., Lim, C., Kwak, D., & Pedersen, P.M. (2010). Examining the psychological factors associated with involvement in fantasy sports: An analysis of participants' motivations and constraints. International Journal of Sport Management, Recreation, & Tourism, 5, 1-28.

Lee, S., & Pedersen, P.M. (2010). The influence of brand exposure frequency and brand familiarity on sport sponsorship effects: An examination of mere exposure. International Journal of Sports Sciences & Physical Education, 1(1), 15-20.

Heo, J., Lee, Y., Pedersen, P.M., & McCormick, B. (2010). Flow experience in the daily lives of older adults: An analysis of the interaction between flow, individual differences, serious leisure, location, and social context. Canadian Journal of Aging, 29(3), 411-423.

Vincent, J., Kian, E.M., Pedersen, P.M., Kuntz, A., & Hill, J.S. (2010). England expects: English newspapers' narratives about the English football team in the 2006 World Cup. International Review for the Sociology of Sport (IRSS), 45(2), 199-223.

Lee, W., Lim, C., & Pedersen, P.M. (2010). Stress and commitment in sport organization employees: An analysis of the moderating role of stress buffers on job stress and organizational commitment. International Journal of Sport Management (IJSM), 11(2), 227-247.

Heo, J., Lee, Y., McCormick, B., & Pedersen, P.M. (2010). Daily experience of serious leisure, flow and subjective well-being of older adults. Leisure Studies, 29(2), 207-225.

Suh, Y., & Pedersen, P.M. (2010). Participants' service quality perceptions of fantasy sports websites: The relationship between service quality, customer satisfaction, attitude, and actual usage. Sport Marketing Quarterly, 19(2), 78-87.

Brewer, R.M., & Pedersen, P.M. (2010). Franchises, value drivers, and the application of valuation analysis to sport sponsorship. Journal of Sponsorship, 3(2), 181-193.

Whisenant, W.A., Pedersen, P.M., & Clavio, G. (2010). Analyzing ethics in the administration of interscholastic sports: Three gender-related ethical dilemmas faced by educational leaders. Educational Management Administration and Leadership, 38(1), 107-118.

Pedersen, P.M., Osborne, B., Whisenant, W.A., & Lim, C. (2009). An examination of the perceptions of sexual harassment by newspaper sports journalists. Journal of Sport Management (JSM), 23(3), 335-360.

Pedersen, P.M., Kraft, P.M., Drane, D., & Miloch, K.S. (2009). Sport communication, endorsement, and return on investment: A content analysis of the coverage of Tiger Woods in ESPN The Magazine. International Journal of Sport Management and Marketing (IJSMM), 6(1), 17-34.

Eagleman, A.N., Pedersen, P.M., & Wharton, R. (2009). The coverage of gender in ESPN The Magazine: An examination of articles and photographs. International Journal of Sport Management (IJSM), 10(2), 226-242.

Lee, S., & Pedersen, P.M. (2009). Commercialization and automobile racing in the United States: A case study of the rise of the National Association for Stock Car Auto Racing (NASCAR). International Journal of Applied Sports Science (IJASS), 21(2), 76-92.

Yoh, T., Pai, H.T., & Pedersen, P.M. (2009). The influence of socialization agents on the fan loyalty development of Korean teens. International Journal of Sport Management and Marketing (IJSMM), 6(4), 404-416.

Clavio, G., Kraft, P., & Pedersen, P.M. (2009). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sports Marketing and Sponsorship (IJSMS), 10(2), 143-156.

Kian, E.M., Pedersen, P.M., & Vincent, J. (2008). In demand? Examining sport management faculty openings and hires. Journal of Contemporary Athletics, 3(2), 129-138.

McNary, E., & Pedersen, P.M. (2008). The written and photographic coverage of sports in a youth magazine: A content analysis of Sports Illustrated for Kids (SIK). The Journal of Youth Sports, 3(3), 9-13.

Pedersen, P.M., Laucella, P., Miloch, K., & Fielding, L. (2007). The juxtaposition of sport and communication: Defining the field of sport communication. International Journal of Sport Management and Marketing (IJSMM), 2(3), 193-207.

Pedersen, P.M., Fielding, L., & Vincent, J. (2007). A five-year content analysis of academic positions in sport management: Professorial announcements and advertisements from 2001-02 through 2005-06. International Journal of Sport Management (IJSM), 8(4), 447-461.

Pedersen, P.M., Miloch, K.S., Fielding, L., & Clavio, C. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.

Yoh, T., Park, M., Pedersen, P.M., & Lee, C. (2007). Commitment to core values and organizational effectiveness: A proposed conceptual model for intercollegiate athletic programs in the United States. International Journal of Sport Management (IJSM), 8(2), 210-225.

Whisenant, W., Vincent, J., Pedersen, P.M., & Zapalac, R. (2007). Examining diversity in high school hiring practices: An analysis of homologous reproduction in interscholastic athletics. Advancing Women in Leadership, 25, 1-9

Miller, J.J., Whisenant, W.A., & Pedersen, P.M. (2007). The communication of opportunities and barriers to prospective applicants: An analysis of interscholastic athletic administrative job announcements. The Physical Educator, 64(2), 73-80.

Clavio, G., & Pedersen, P.M. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management (IJSM), 8(1), 95-114.

Kim, S., Yoo, E., & Pedersen, P.M. (2007). Market segmentation in the K-League: An analysis of spectators of the Korean Professional Soccer League. International Journal of Sports Marketing and Sponsorship (IJSMS), 8(2), 141-158.

Vincent, J., Pedersen, P.M., Whisenant, W.A., & Massey, D. (2007). Analyzing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships. International Journal of Sport Management and Marketing (IJSMM), 2(3), 281-300.

Pedersen, P. M., Miloch, K. S., & Cothran, D. J. (2006). Tips for increased exposure and awareness: Getting coverage for your program through enhanced media relations. The Journal of Physical Education, Recreation, & Dance, 77(7), 10-12, 52.

Miloch, K. & Pedersen, P. M. (2006). Sports information directors and the media: An analysis of a highly symbiotic and professional relationship. Journal of Contemporary Athletics, 2(1).

Yoh, T., & Pedersen, P. M. (2006). Assessing satisfaction with graduate sport management programs: An examination of international students' academic contentment. ICHPER-SD Journal of Research, 1(2), 12-18.

Yoh, T., Pedersen, P. M., & Park, M. (2006). Sources of information for purchasing golf clubs: Personal and non-personal references. International Journal of Sport Marketing and Sponsorship (IJSMS), 7(2), 125-135.

Obenour, W., Patterson, M., Pedersen, P.M., & Pearson, L. (2006). Conceptualization of a meaning-based research approach for tourism service experiences. Tourism Management, 27(1), 34-41.

Yoh, T., & Pedersen, P. M. (2006). Persuaders of athletic shoe purchases: Analyzing the influence of information sources on Korean teenagers. Applied Research in Coaching & Athletics Annual, 21, 155-183.

Pedersen, P. M. & Whisenant, W. A. (2005). Successful when given the opportunity: Investigating gender representation and success rates of interscholastic athletic directors. The Physical Educator, 62 (4), 178-186.

Pedersen, P. M., Schneider, R. G., & Whisenant, W. A. (2005). Analyzing the 2001-02 sport management faculty openings. International Journal of Sport Management, 6 (2), 154-164.

Pitts, B. G. & Pedersen, P. M. (2005). Examining the body of scholarship in sport management: A content analysis of the Journal of Sport Management. Sport Management and Related Topics Journal, 2 (1), 33-52.

Yoh, T., & Pedersen, P. M. (2006). Assessing satisfaction with graduate sport management programs: An examination of international students' academic contentment. ICHPER-SD Journal of Research, 1 (2), 12-18.

Whisenant, W., Miller, J., & Pedersen P. M. (2005). Systemic barriers in athletic administration: An analysis of job descriptions for interscholastic athletic directors. Sex Roles: A Journal of Research, 53 (11/12), 911-919.

Miloch, K., Pedersen, P. M., Smucker, M. K., & Whisenant, W. A. (2005). The current state of women print journalists: An analysis of the status and careers of females in newspaper sports departments. Public Organization Review: A Global Journal, 5 (3), 219-231.

Whisenant, W. A., Pedersen, P. M., & Smucker, M. K. (2004). Referent selection: How the women in sport journalism shape their perceptions of job satisfaction. Journal of Sport Management, 18 (4), 368-382.

Schneider, R. G. & Pedersen, P. M. (2004). Intercollegiate student-athletes-perceptions of equity: Are student-athletes adequately rewarded? The International Journal of Sport Management, 5 (1), 11-26.

Whisenant, W. A. & Pedersen, P. M. (2004). Traditional managerial activities and interscholastic athletic directors. Public Organization Review: A Global Journal, 4 (1), 75-84.

Whisenant, W. A. & Pedersen, P. M. (2004). The influence of managerial activities on the success of intercollegiate athletic directors. American Business Review, 22 (1), 21-26.

Whisenant, W. A. & Pedersen, P. M. (2004). Analyzing attitudes regarding quantity and quality of sports page coverage: Athletic director perceptions of newspaper coverage given to interscholastic sports. International Sports Journal, 8 (1), 54-64.

Pedersen, P. M. & Schneider, R. G. (2003). Investigating the academic openings in sport management: An analysis of the field's professorial position announcements and hires. International Sports Journal, 7 (1), 35-47.

Pedersen, P. M., Whisenant, W. A., & Schneider, R. G. (2003). Using a content analysis to examine the gendering of sports newspaper personnel and their coverage. Journal of Sport Management, 17 (4), 376-393.

Pedersen, P. M. & Whisenant, W. A. (2003). Examining stereotypical written and photographic reporting on the sports page: An analysis of newspaper coverage of interscholastic athletics. Women in Sport & Physical Activity Journal, 12 (1), 67-86.

Mondello, M. & Pedersen, P. M. (2003). Investigating the body of knowledge: A content analysis of the Journal of Sports Economics. Journal of Sports Economics, 4 (1), 64-73.

Smucker, M. K., Whisenant, W. A., & Pedersen, P. M. (2003). An investigation of job satisfaction and female sports journalists. Sex Roles: A Journal of Research, 49 (7/8), 401-407.

Letawsky, N. R., Schneider, R. G., Pedersen, P. M., & Palmer, C. J. (2003). Factors influencing the college selection process of student-athletes: Are their factors similar to non-athletes? College Student Journal, 37 (4), 604-610.

Pedersen, P. M. (2002). Examining equity in newspaper photographs: A content analysis of the print media photographic coverage of interscholastic athletics. International Review for the Sociology of Sport, 37 (3/4), 303-318.

Whisenant, W. A., Pedersen, P. M., & Obenour, W. L. (2002). Success and gender: Determining the rate of advancement for intercollegiate athletic directors. Sex Roles: A Journal of Research, 47 (9/10), 485-491.

Smucker, M., Pedersen, P. M., & Slattery, J. (2002). The flip side of leadership: Followership within intercollegiate athletics. The International Journal of Sport Management, 3 (4), 308-325.

Whisenant, W. A. & Pedersen, P. M. (2002). Levels of behavioral engagement: A comparative study of athletic directors and entrepreneurs. The International Journal of Sport Management, 3 (2), 147-159.

Pedersen, P. M. (2002). Investigating interscholastic equity on the sports page: A content analysis of high school athletics newspaper articles. Sociology of Sport Journal, 19 (4), 419-432.

Dr. Pedersen (No. 33), guest coach of the day in the Crimson and Cream baseball series, celebrates with his Crimson players after their 9-1 victory. For more information click here
         

Kristiansen, E., Abrahamsen, F.E., & Pedersen, P.M. (2017). Media behavior. In C. Wagstaff (Ed.), The Organizational Psychology of Sport: Key Issues and Practical Applications (pp. 193-213). London: Routledge.

Pedersen, P.M. (2016). Examining equity in newspaper photographs: A content analysis of the print media photographic coverage of interscholastic athletics. In R. Boyle (Ed.), Sport and communication (Volume 2). London: Sage. {Reprint}

Pedersen, P.M. (2016/2014). The changing role of sports media producers. A.C. Billings & M. Hardin (Eds.), Routledge Handbook of Sport and New Media (pp. 101-109). London, UK: Routledge.

Pedersen, P.M., Burch, L., Eagleman, A., & Yoon, J. (2015/2014). Media coverage and organizational publicity of the Youth Olympic Games. Hanstad, D.V., Parent, M.M., & Houlihan, B. (Eds.), The Youth Olympic Games. (pp. 159-176). London, UK: Routledge.

Pedersen, P.M. (2015). Interview with Josh Rawitch, Senior Vice President of Communications, Arizona Diamondbacks (Major League Baseball). International Journal of Sport Communication, 8(2), 155-159.

Pedersen, P.M. (2015). [Review of book Sponsorship in marketing: Effective communication through sports, arts and events]. International Journal of Sport Communication, 8(1), 127-128.

Pedersen, P.M. (2014). [Review of book The Comprehensive Guide to Careers in Sports]. International Journal of Sport Communication, 7(3), 417-419.

Pedersen, P.M. (2013). Communication research and the sport industry: An analysis of sport communication scholarship and scholars. Global Sport Business Journal, 1(1), 81.

Pedersen, P.M. (2013). [Review of book Sport Management]. International Journal of Sport Communication, 6(4), 490-491.

Clavio, G., Bowles, J., Vooris, R., & Pedersen, P.M. (2013). The integration of social media and sport: Perspectives and examples from the United States. In A. Hebbel-Seeger & T. Horky (Eds.), International Symposium on Sport & Economics: Sports, Journalism, & Social Media (pp. 59-72). Aachen, Germany: Meyer & Meyer-Verlag.

Pedersen, P.M. (2012). [Review of book Media relations in sport]. Journal of Policy Research in Tourism, Leisure & Events, 4(3), 383-385.

Kian, E.M., Pedersen, P.M., & Vincent, J. (2011). In demand? Examining sport management faculty openings and hires. In J.A. Moreli & O.D. Velez (Eds.), Coaching and management techniques in athletics (pp. 125-134). New York: Nova Science.

Pedersen, P.M. (2011). Denver Broncos. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of sports management and marketing (pp. 375-377). Thousand Oaks, CA: Sage.

Pedersen, P.M. (2011). [Review of book Observing sport: Modern system theoretical approaches]. International Journal of Sport Communication, 4(1), 118-210.

Pedersen, P.M., & Rodenberg, R.M. (2010). American Needle v. NFL vis-à-vis the Sports Broadcasting Act of 1961. Sports Litigation Alert, 7(3).

Pedersen, P.M., Laucella, P., Miloch, K., & Fielding, L. (2009). The juxtaposition of sport and communication: Defining the field of sport communication. In J. Nauright & S. Pope (Eds.), The new sport management reader (pp. 429-444). Morgantown, WV: Fitness Information Technology.

Pedersen, P.M. (2009). In profile. In J. Skinner & A. Edwards, Qualitative research in sport management (p. 146). Burlington, MA: Elsevier/Butterworth-Heinemann.

Pedersen, P.M. (2008). To close or not to close: Press relations and locker room accessibility in sports. In S. Chadwick & D. Arthur (Eds.), International cases in the business of sport (pp. 243-256). Burlington, MA: Elsevier/Butterworth-Heinemann.

Clavio, G., Geurin, A., Miloch, K.S., & Pedersen, P.M. (2007). Communicating in crisis: A case study of media management and its marketing implications (pp. 15-27). Sport Marketing Association (SMA) 4th Annual Conference Book of Papers. Morgantown, WV: Fitness Information Technology.

Eagleman, A.N., & Pedersen, P.M. (2007). Female athletes in (and out of) print. Women's Sports Foundation.

Whisenant, W.A., Pedersen, P.M., & Obenour, W.L. (2006). Success and gender: Determining the rate of advancement for intercollegiate athletic directors. In S. Guthrie, M. Magyar, A., Wrynn, & A.F., Maliszewski (Eds.), Women, sport and physical activity: Challenges and triumphs (pp. 143-152). Dubuque, IA: Kendall/Hunt. {Reprint of Whisenant, Pedersen, & Obenour, 2002}

Pedersen, P.M. (2006). Tampa Bay Devil Rays. In S. Riess (Ed.), Encyclopedia of Major League Baseball Clubs. Volume 2. The American League (pp. 815-824). Westport, CT: Greenwood.

Pedersen, P.M. (2006). Sport and the media. Social issues in sport briefings interview series (CD ROM). College Station, TX: Sport Management Insights.

Pedersen, P.M. (2006). An analysis of sport industry and sport communication market trends and employment opportunities in the United States (pp. 35-46). ASPESD (Asian Society for Physical Education, Sport, and Dance) International Sport Industry Seminar. Seoul International Sports & Leisure Industry Show. COEX: Seoul, South Korea.

Pedersen, P.M., Whisenant, W.A., & Clement, A. (2003). Methodology for examining stereotypical written and photographic reporting on the sports page. Women in Sport & Physical Activity Journal, 12(2), 147-149.

Pedersen, P.M. (2002). [Review of book ESPN: The uncensored history]. Sociology of Sport Journal, 19(4), 434-437.

Pedersen, P.M. (2001). [Review of book Controversies of the sports world]. Sociology of Sport Journal, 18(2), 257-259.

Clement, A., & Pedersen, P.M. (2001). Legal Issues: The Role of Athletes and Agents. In D. Kluka & G. Schilling (Eds.), Perspectives: The multidisciplinary series of physical education and sport sciences. Volume 3. The Business of sport (pp. 143-164). Oxford, UK: Meyer & Meyer Sport.

Pedersen, P.M. (2000). [Review of book Unpaid professionals: Commercialism & conflict in big-time college sports]. Journal of Sport Management, 14(4), 366-368.

Moses, G.L., & Pedersen, P.M. (1999). Litigation involving the National Collegiate Athletics Association (pp. 41-68). Are There Any Billable Hours in Nonprofit Sports? We Will Show You the Money. San Francisco: American Bar Association Section of Business Law.

Over 400 articles in publications such as The Palm Beach Post, International Journal of Sport Management and Marketing, The Treasure Coast Business Journal, The State, Indianapolis Star, The Stuart News, International Journal of Sport Communication, The Ft. Pierce Tribune, and The Tampa Tribune.

Presentations

Professor Pedersen presenting in Budapest, Hungary:

Lee, M., Lim, C.H., & Pedersen, P.M. (2017, July 21). Reexamining sport program-ad emotion matching effect: Motivated processing of ad information embedded in sport program context. The 13th Asian Association of Sport Management (AASM) Conference, Yongpyong Resort, South Korea.

Lee, M., & Pedersen, P.M. (2017, June 3). The effectiveness of advertising embedded in televised sport programming: Re-examining program-induced emotions effect and program-ad matching effect through psycho-physiological approaches. The 2017 Conference of the North American Society for Sport Management (NASSM), Denver, CO. Advisor {2017 NASSM Student Research Paper Competition Finalist}

Yoon, J., & Pedersen, P.M. (2017, June 3). Sport networks: Integrating network analysis into the sport management curriculum. The Teaching & Learning Fair of the 2017 Conference of the North American Society for Sport Management (NASSM), Denver, CO. Advisor

Lee, J. Y., & Pedersen, P.M. (2017, June 3). Decision making with Monte Carlo Simulation using Excel. The Teaching & Learning Fair of the 2017 Conference of the North American Society for Sport Management (NASSM), Denver, CO. Advisor

Lee, M., & Pedersen, P.M. (2017, June 3). Psychophysiological responses of sport consumers. The Teaching & Learning Fair of the 2017 Conference of the North American Society for Sport Management (NASSM), Denver, CO. Advisor

Pedersen, P.M. (2016, December 19). Sport management panelist in the City Student Centre (St. Petersburg Student Soccer League). Saint Petersburg State University of Industrial Technologies and Design: Saint Petersburg, Russia.

Pedersen, P.M. (2016, December 18). Second plenary session presentation by section chiefs. Venue Assembly Hall. XX International Scientific Congress: Olympic Sport and Sport for All. Lesgaft National State University of Physical Education, Sport, and Health. Saint Petersburg, Russia.

Yoon, J., Pedersen, H., Pedersen, Z., & Pedersen, P.M. (2016, December 17). Applying network analysis to the 2016 social media communication of the Youth Olympic Games and the Olympic Games. XX International Scientific Congress: Olympic Sport and Sport for All. Lesgaft National State University of Physical Education, Sport, and Health. Saint Petersburg, Russia.

Yoon, J. & Pedersen, P.M. (2016, November 4). Understanding social media usage in the Youth Olympic Games and the Olympic Games. 14th Annual Conference of the Sport Marketing Association (SMA), Indianapolis, IN. Advisor

Gang, A.C., Yoon, J., & Pedersen, P.M. (2016, November 4). Creating transparency in the Korean youth football industry: The effect of introducing a public tryout system to recruit youth players and its impact on brand credibility. 14th Annual Conference of the Sport Marketing Association (SMA), Indianapolis, IN.

Park, M., Yoh, T., & Pedersen, P.M. (2016, June 2). The effects of emotional appeals in charity sporting event advertisements on intention to participate: Examining the roles of sympathy, empathy, and personal involvement. The 2016 Conference of the North American Society for Sport Management (NASSM), Orlando, FL.

Pedersen, P.M. (2016, March 25). Guest lecture at Florida State University (FSU). Tallahassee, Florida.

Yoon, J., Kim, A., & Pedersen, P.M. (2016, February 16). A network approach to the use of social media during the Youth Olympic Games. 7th International Sport Business Symposium. Lillehammer, Norway.

Pedersen, P.M. (2016, January 4). Seoul National University (SNU). Seoul, South Korea.

Lee, M., Lee, J.Y., & Pedersen, P.M. (2015, June 4). Applying the 3M Model of Personality and Motivation to Sport Event Emotional Responses. The 2015 Conference of the North American Society for Sport Management (NASSM), Ottawa, Canada. Advisor

Lee, M., Rhee, M., Park, B.I., & Pedersen, P.M. (2015, June 4). Scent marketing and the sport industry. The 2015 Conference of the North American Society for Sport Management (NASSM), Ottawa, Canada. Advisor

Pedersen, P.M. (2015, February 12). Sport management and sport communication. Hungarian University of Physical Education. Budapest, Hungary.

Pedersen, P.M. (2015, February 11). Intercollegiate athletics. International Sports Management Conference. Budapest, Hungary.

Lee, J.Y., Kwon, W., Lee, M., & Pedersen, P.M. (2014, October). Analyzing social media profile photos: Endorsement, face-ism, and image construction. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

Lee, M.K., Chung, J.J., Lee, J.Y., Lim, C., & Pedersen, P.M. (2014, October). The effect of team performance and uncertainty of outcome in sport sponsorship. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA. Advisor

Lim, N., & Pedersen, P.M. (2014, October). Television broadcasts and viewership demands: An examination of determinants affecting viewership of intercollegiate men's basketball games. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

Park, K., Kim, S., & Pedersen, P.M. (2014, October). Analyzing sport spectators' optimal stimulation levels and their viewing satisfaction. 12th Annual Conference of the Sport Marketing Association (SMA). Philadelphia, PA.

Yoon, J., Lee, M.K., Kim, C.H., Burch, L., Eagleman, A., Willett, M., & Pedersen, P.M. (2014, September 19). Challenging traditional media coverage: Youth Olympic Games (YOG) source publicity and newspaper attention. The 22nd Conference of the European Association for Sport Management (EASM). London, UK.

Sung, Y.T., Kim, A.C., Yoon, J., Willett, M., & Pedersen, P.M. (2014, September 19). The sponsorship network portfolio of the Olympic Games: Examining the strategic management of corporate partners from a network perspective. The 22nd Conference of the European Association for Sport Management (EASM). Coventry, UK.

Lee, M.K., Lee, J.Y., Yoon, J., Willett, M., & Pedersen, P.M. (2014, September 17). The role of home team performance on fans' future attendance. The 22nd Conference of the European Association for Sport Management (EASM). London, UK. Advisor

Pedersen, P.M. (2014, June 27). Guest lecture at Korea Aerospace University (KAU). Seoul, South Korea.

Yoon, J., Smith, C.M.L., Clavio, G., & Pedersen, P.M. (2014, May 31). Gender differences in the motivations and constraints of sport Twitter participants. The 2014 Conference of the North American Society for Sport Management (NASSM), Pittsburgh, PA. Advisor

Kim, A., Yoon, J., & Pedersen, P.M. (2014, February 8). Sponsorship network as a strategic network: Social network analyses of sponsorship and strategic alliance portfolios of corporate partners in the National Basketball Association. 2014 Global Sport Business Association (GSBA) Conference. Port of Miami, FL.

Pedersen, P.M. (2013, November 11). Lecture at Korea National Sports University (KNSU). Seoul, South Korea.

Pedersen, P.M. (2013, November 8). Lecture at Korea Aerospace University (KAU). Seoul, South Korea.

Pedersen, P.M. (2013, October 28). Academic publishing. Guest speaker to sport management doctoral students at the University of Louisville. Via Skype: Louisville, KY.

Yoon, J., Ahn, T., Suh, Y.I., & Pedersen, P.M. (2013, October 25). Investigating sport website effectiveness: Using Structural Equation Modeling to examine the relationships between interactivity dimensions, consumer attitudes, and revisitation intentions. 11th Annual Conference of the Sport Marketing Association (SMA), Albuquerque, NM.

Pedersen, P.M. (2013, October 15). Invited Address: Overview of U.S. sport management. International Sports Management Conference. Budapest, Hungary.

Yoo, S.K., & Pedersen, P.M. (2013, October 12). Unsung players on the frontline: An examination of sport journalists in the Korean press. (Re)-Discovering Sport in Korea: Guts, Glory, and Geurimja; 2013 Perspectives on Contemporary Korea Conference Series III. Ann Arbor, MI.

Ahn, T., Suh, Y., Hong, M., Yoon, J. & Pedersen, P. (2013, August 8). Effects of web content, perceived interactivity, and organization on attitudes toward the sport website. Association for Education in Journalism and Mass Communication (AEJMC) Conference, Washington, DC.

Pedersen, P.M. (2013, June 27). Sport communication publishing panel. International Association for Media and Communication Research (IAMCR) 2013 Conference. Dublin, Ireland.

Lee, M., Lim, C., Yeo, I., Clavio, G., Pedersen, P.M. (2013, June 1). Color commentary in international sport competitions: Analyzing the effects on audience perception and satisfaction. The 2013 Conference of the North American Society for Sport Management, Austin, TX. Advisor.

Pedersen, P.M. (2013, February 10). Communication research and the sport industry: An analysis of sport communication scholarship and scholars. 2013 Global Sport Business Association (GSBA) Conference. Port of Miami, FL.

Pedersen, P.M. (2013, February 10). Panel presentation: General session: GSBA journal. 2013 Global Sport Business Association (GSBA) Conference. Port of Miami, FL.

Pedersen, P.M. (2012, November 2). Writing for peer-reviewed publication; authorship; reviewing for journals. Panel for Kinesiology (2012-13) Graduate Student Forum/Seminar Series. School of Public Health. Bloomington, Indiana.

Suh, Y., Ahn, T., & Pedersen. P.M. (2012, October 25). Factors affecting purchase intentions in the sport industry: An examination of risk, usage, and trust related to the online secondary ticket marketplace. 10th Annual Conference of the Sport Marketing Association (SMA), Orlando, FL.

Yoo, S.K., Lee, J.K., Martin, T., & Pedersen, P.M. (2012, October 25). Examining the impact of a sports star: A media-based investigation of an athlete as an agenda provider. 10th Annual Conference of the Sport Marketing Association (SMA), Orlando, FL.

Lee, S., Lim, C., Witkemper, C., & Pedersen, P.M. (2012, September 21). How winning or losing influences sponsorship effects: Focusing on college basketball in the United States. The 20th Conference of the European Association for Sport Management, Aalborg, Denmark.

Pedersen, P.M. (2012, September 17). What is the contribution of communication studies to sport management: Editorial board panel. Sport, Business, Politics, and Mass Media International PhD Seminar. Slagelse, Denmark.

Pedersen, P.M. (2012, September 16). Sport communication and its impact on sport management. Sport, Business, Politics, and Mass Media International PhD Seminar. Slagelse, Denmark.

Pedersen, P.M. (2012, September 14). Sports communication and social media's influence. Norwegian School of Sport Sciences. Oslo, Norway.

Yoo, S.K., Lee, J.K., Zimmerman, M., & Pedersen, P.M. (2012, July). Who is a pivotal player in the field? Exploring the role of sport celebrities in the news media. 2012 Global Marketing Conference, Seoul, South Korea (July 19-22, 2012).

Pedersen, P.M. (2012, May 31). Invited address: The integration of new/social media and sport: An overview with a special perspective on the U.S. International Symposium on Sport and Economics. Via Skype: Hamburg, Germany.

Martin, T.G., Yoo, S.K., Pedersen, P.M., & Williams, A.S. (2012, May 26). Mixed Martial Arts (MMA) and the media: Using the content analytic method to examine the print communication coverage devoted to an emerging sport. The 2012 Conference of the North American Society for Sport Management, Seattle, WA. Advisor.

Blaszka, M., Burch, L., Frederick, E., Walsh, P., Clavio, G., & Pedersen, P.M. (2012, May 24). #WorldSeries: An empirical examination of Twitter hashtag use during a major sporting event. The 2012 Conference of the North American Society for Sport Management, Seattle, WA. Advisor.

Williams, A., Kim, D., Choi, W., & Pedersen, P.M. (2011, October 28). Building brand associations: Examining antecedents in the fitness club industry. 9th Annual Conference of the Sport Marketing Association (SMA), Houston, TX.

Yoo, S.K., Lim, C.H., Pedersen, P.M., & Kang, J.H. (2011, September 10). Managing potential negative effects from sport consumption: A cross-cultural examination of the role of non-violent mediated sport on youth aggression reduction. The 19th Conference of the European Association for Sport Management, Madrid, Spain.

Chung, J., Lim, C., Pedersen, P.M., & Walsh, P. (2011, September 10). Electronic word-of-mouth (EWOM) messages and sporting goods: Investigating the effects of EWOM messages on purchase intentions and credibility. The 19th Conference of the European Association for Sport Management, Madrid, Spain.

Pedersen, P.M. (2011, August 7). Panelist on Surviving and Thriving in the Classroom. Department of Intercollegiate Athletics, Indiana University, Bloomington, IN.

Williams, A., & Pedersen, P.M. (2011, June 28). Building brand loyalty in the fitness industry. 7th Annual International Conference on Kinesiology and Exercise Science. Athens, Greece.

Yoo, S.K., Park, M., & Pedersen, P.M. (2011, June 2). National image enhancement through global sport participation: An analysis of a country's athletic successes and their effect on the nation's brand. The 2011 North American Society for Sport Management (NASSM) 2011. London, Ontario, Canada. Advisor.

Burch, L., Frederick, E., Chung, J., Lim, C., & Pedersen, P.M. (2011, June 1). Sport, entertainment, and desensitization of violent media: A cross-cultural analysis of moderating effects of non-violent media. The 2011 North American Society for Sport Management (NASSM) 2011. London, Ontario, Canada. Advisor.

Pedersen, P.M. (2011, March 25). Integrating new media into sport communication practice and sport communication pedagogy. Seoul National University: Seoul, South Korea.

Pedersen, P.M. (2011, March 24). Keynote address: New media in sport communication practice and education. 74th AIPS (International Sports Press Association) Congress. Seoul, South Korea.
Professor Pedersen presenting in Seoul, South Korea: